Rating: 5/10
Traditionalists and mainstream fans alike, recognize what Scotty McCreery has done here with this album release and the success of the lead single, “Five More Minutes.” Set aside for a moment any thoughts and feelings you may have about that single, or anything on this album, and think about the fact that McCreery has outsmarted a system that cast him out after he had barely finished high school. Take into account that for all the marketing and misuse of the term “outlaw,” that phrase was coined for people who went against the ways of Nashville and fought for creative control, making the music they wanted to make and being the artists they wanted to be. Often, people today are so enamored with the term “outlaw” that they overlook that definition in favor of propping up artists who sing about hard living as if it were a badge of honor. There are fans of so-called outlaw country that hate the mainstream and everything in it, anything that sounds modern or contemporary, to the point that some of this outlaw music has become a parody of itself, reliant on references of liquor and cocaine to make it seem authentic, until some of it has become as clichéd as the dirt roads and misogyny of the mainstream. These fans would never give a contemporary country artist like Scotty McCreery a second glance, and yet, it’s McCreery who has done one of the most outlaw things in Nashville in recent years by ignoring the system that killed his career and giving it second life, finding renewed success on country radio when most artists can’t find it once, and doing all this through Triple Tigers. Add to all this that he had a hand in writing all of these songs–no Nashville songwriting committee was forced on him, no compromises were made with a label in some ill-conceived effort to get a hit. Like the outlaws before him, Scotty McCreery did this his own way and with creative control, and he’s achieved remarkable success doing so. This is the record he wanted to make, and regardless of how you feel about it, that effect on the bigger picture is no less encouraging than the victories of Aaron Watson and Chris Stapleton.
Unfortunately, the record he wanted to make isn’t really that impressive.
If I had to describe this album in one word, it would be lukewarm. It’s got a few brighter spots, which we’ll get to, and mostly these come at the front and back of the record. The majority of the middle becomes interchangeable, blending into one forgettable, bland love song after another. It’s not to say that any one of these songs wouldn’t be fine on their own, and in fact, nothing here is really a bad track. But the sameness and lack of color really wears the album down. This is why I say it’s lukewarm; it’s not that any of these songs were bad, but it’s like they stopped thinking of ideas halfway through the record and started writing other versions of the same thing.
It’s also lukewarm in terms of production and instrumentation, as if it can’t really decide what it wants to be sonically. It’s certainly more traditional-leaning than much of today’s country radio, but that’s also not saying too much. I’d like to say that Scotty McCreery does a really nice job of blending the modern and the traditional, and occasionally he does, but really, it’s mostly contemporary. That in and of itself wouldn’t be a bad thing, but his voice, the voice we all came to know and love on American Idol, is well suited for more traditional tunes, and he never seems to explore that. With his creative latitude, and particularly with the way he is rumored to sing many classics at concerts, it’s really disappointing to see him not tap into this at least a little. I wasn’t expecting Keith Whitley reborn, but it would be nice if even one of these songs could actually be called more traditional than modern–not because I am a purist, but because that style suits McCreery.
He’s also selling himself short vocally, as his range is not utilized well at all; we fell in love with the twang and the bass, similar to Josh Turner, and these songs seem to keep him out of that part of his vocals entirely. That said, he lends a warmth and personality to some of these more generic tracks that certainly adds some color. So again, we’re back to the whole thing being lukewarm.
But still, even with all these problems weighing it down, Seasons Change manages to have some really nice moments. The title track and opener displays a double meaning, as it also seems to reflect the changes in his life and career over the past several years. I admittedly am not as blown away by “Five More Minutes” as many have been, and it’s definitely obvious someone is going to die about two lines in, but it’s the details in the verses before that which save it and make it still a really solid song. “Boys From Back Home” manages to avoid every problem with this album–well, except his vocal range–as it sounds like something we’d have heard on country radio in 2004 or so and speaks of nostalgia and teenage years in specific and heartfelt ways. It shows that a song like this doesn’t have to be a pointless cliché. It works because instead of going for generic, listastic details everyone can relate to, this song opts for referencing specific people in Scotty’s life and places in Carolina, so that even though there’s a universality in the theme, you know this song meant something to the singer. “Wherever You Are” also does a better job of blending the traditional and contemporary and is aided by a catchy melody and one of his most sincere vocal performances. And speaking of sincere, the easy album highlight is the closer, “Home in my Mind,” McCreery’s ode to Carolina while he’s on the road. There are references to Carolina sprinkled all throughout this record, a touch of the personal that Scotty McCreery was allowed to inflict upon this project, and they all seem to culminate in this song. Pick this one if you only choose to listen to one track.
It’s these flashes of potential and character that I wish marked the whole album. Scotty McCreery has done a monumental thing by achieving this level of success and creative control, particularly after he was kicked out of the industry. I am glad he was able to deliver the record he wanted to make, but I wish he had done more with this latitude. This record feels very safe and forgettable overall. As I said, there’s not a bad moment, but the majority, other than what I’ve highlighted, is just bland and uninteresting. McCreery is capable of more, and I wish he had exercised his creative freedom to realize that potential. It’s the album he wanted to make, but sadly, the album he wanted to make is pretty disappointing.