Rating: 2/10

This is not going to be a traditionalist bashing of the new Maren Morris album on the grounds that it isn’t country in the slightest. Every artist should have the right to his or her own self-expression and should make the music they want to make. I am not going to criticize Maren Morris for making a pop/R&B album, or even for marketing that album to country; you can read enough about my opinions regarding that on Twitter, and it’s really a separate issue. Regardless of your position, we are music fans first, and although I will not pretend that I believe this music is right for the country genre, and I firmly believe it is less deserving of the precious few slots that this broken system will allow women than many other more country-sounding women, traditional and modern alike, I will not bash a record simply because it isn’t my taste. Kelsea Ballerini’s latest album was, somehow, less country than this one, but i reviewed it as music first because it’s a pretty good pop record. Questions of genre distinction are important, but there are larger points being ignored here by both sides.

Simply put, this is not a very good album no matter what genre you label it. It’s not only that it doesn’t belong in country; in fact, that’s almost beside the point compared to all the other problems with GIRL. It’s mediocre and derivative lyrically and littered with bad production decisions. It’s also proof that bad music in the country format doesn’t just arrive via bro country or Sam Hunt’s style of spoken word, a case that uniqueness isn’t necessarily synonymous with quality.

The brightest spot on this record is the vocal ability of Maren Morris. Her phrasing and styling are certainly not country, but again, that’s a secondary concern. She’s a fine singer in a technical sense, and she has a pretty unique voice. She sings the more upbeat material with energy and personality, and you get the feeling that this is indeed mostly the record Maren wanted to make.

It falls terribly short, however, in the songwriting department. Some of these tracks do have great messages, but the actual execution is often empty and derivative, devoid of anything truly meaningful to say. Take the title track, for example, which offers a good message about not comparing women to one another and advises women to think positively and keep their heads high when life is hard. Certainly a worthy subject, but the writing itself is just so empty and generic. As a woman listening to this, I don’t feel inspired or empowered, not the way I do when Emily Scott Robinson sings of struggle and abuse, or when Angaleena Presley sings about the institutional sexism in the country industry and the way some women feel trapped in harmful marriages by archaic ideas. “GIRL” is just an empty, feel-good mantra that, even if it wasn’t intended to, comes across as pandering to the media and calculated and formulaic lyrically.

“Common,” a duet with Brandi Carlile about loving one another despite our differences, suffers from the same fate. Carlile sings the hell out of this, and I look forward to seeing what these two and Amanda Shires will deliver with The Highwomen, but this song feels shallow and underdeveloped, like it could have been so much more. Once again, it’s a good message that fails to really say anything in its execution, much like Carrie Underwood’s recent single, “Love Wins.” There’s nothing really wrong with either of these tracks, but both try so hard to appeal to everyone and bring a universal message that they ultimately don’t say anything important or lasting.

We also have several sex songs on this record, and sex songs are not inherently bad, but the God-awful production of “Make out With Me” makes this song absolutely intolerable. To add to that, it is literally written as a drunken voice mail, and I question whether or not a man could record this in today’s country format and not be called misogynistic, fairly or otherwise. “RSVP” is also just insufferable, especially with the word “gots” replacing “got” in the chorus to add R&B phrasing and further drive home the point that this is miles from anything you could reasonably call country. Once again,, a secondary concern, but it only adds insult to injury as you struggle through this album.

There are some better moments in terms of the writing, though. “Great Ones” is an interesting love song melodically and lyrically, although it is cluttered by the overproduction that unfortunately plagues this entire record. “A Song For everything” actually scales back the production enough to allow a relatable sentiment to connect with the listener, and here, Morris sounds invested emotionally and really sells the song. The idea that music can get us through anything is one that most of us can relate to, and it’s here in this more subtle moment on the record where Maren Morris makes a connection far stronger than with the empty platitudes of “GIRL” and “Common.” “The bones” is another of the stronger tracks, again helped by the emotional performance of Maren Morris and less clutter in terms of production.

That messy production renders a lot of the more mediocre tracks difficult to listen to. “All My Favorite People,” for example, a lively party song with Brothers Osborne that would be a lightweight, fun track on a better album, is just a disappointment here. There are some clever lines, but no one involved in this project could seem to resist producing the hell out of everything. It’s not random, cacophonous production reminiscent of Keith Urban’s latest atrocity of a record, but it adds unnecessary layers to everything until all the heartfelt sentiments that Maren Morris wanted to convey are lost. “To Hell & Back” and “Gold Love” are prime examples, two songs that might have been standouts if Morris didn’t sound lifeless singing them. As mentioned, she’s a great technical singer, but her heart doesn’t shine through on so much of this. It would be nice to see her personality as much on something more vulnerable like “Gold Love” as much as we see it on an energetic song like “Flavor.”

This is not about genre. As an artist, Maren Morris should have the creative freedom to make the record of her choice, and it’s great that she has. But the record she wanted to make just isn’t very good. It’s underwhelming lyrically, and much of its themes are too generalized and shallow to really make an impact. The production is cluttered at best and counterproductive to some of the songs at worst. Marketing this album to country is just the icing on the cake, and while we shouldn’t gloss over this fact either, the bigger issue is that this is just bad music in general. It’s not good pop music sorely mislabeled, it’s bad pop music with an unfortunate country label attached to it to rub salt in the wound. It’s not the genre-bending, inspiring blend of country pop it believes itself to be; it’s just another generic collection of songs that frankly, we wouldn’t even be discussing at all if they were being marketed to pop and it didn’t seem as if Maren Morris were courageously pushing some sort of arbitrary sonic boundary. Kacey Musgraves and Caitlyn Smith both made incredible albums in 2018 that pushed boundaries and fused the sounds of pop and country, but the difference is that these records were marked by unique, insightful songwriting and stirring vocal performances, helped rather than hampered by the production. GIRL boasts none of this; indeed, it offers nothing worth more than a passing glance, and in the vast music landscape of 2019, deserves to be forgotten.

The Decent

The Terrible