Rating: 7/10
Eric Church and Ray Wylie Hubbard may be the most genius musical pairing I’ve seen since George Strait and Dean Dillon. Why? Because Ray Wylie Hubbard is a master storyteller, especially when it comes to God and the devil and using biblical and paranormal references in his songs. However, the problem I had with his last album was that all those insanely good and interesting lyrics were brought down by samey, bland melodies that plagued the whole record. But take lyrics like Hubbard’s, and give them to Eric Church–here’s a vocalist who sings with fire and passion and understands the value in the sheer delivery of a song and interpretation of a lyric. Now it becomes something only a co-write like this one could have produced, a song with darkness and substance that appeals to independent music fans while also being pretty accessible to the mainstream.
That mainstream sensibility does lead to the strange, almost disco arrangement, and the “boo boos” in the background can be more distracting than catchy. The production style isn’t a problem within itself, but you do feel like it could have cut loose a little more, in the vein of “Chattanooga Lucy,” a song which this one calls to mind rhythmically. That song did a better job of letting the instrumentation take over than this one does, but the organic nature of an Eric Church song is always refreshing to hear in a world of drum loops and electronic sounds.
Ray Wylie Hubbard’s hand is all over this, as this tune was borne of his story about going to a fortune-teller and being told he had no future to read. It’s weird and quirky in the way a Ray Wylie song always is, but Eric Church makes it lively and fun, and before you know it, you’re singing along to lyrics about nailing crucifixes to walls. And Church slays this vocally; when he comes in at the bridge belting the lyrics with only percussion behind him, just like in “Lucy,” it’s one of those magical moments that you can’t forget as a music listener.
It’s an interesting song; the first time you listen, it’s kind of strange, and the production can get in the way. But a few listens in, and it hooks you. The very lines that made it weird are the ones that make it stand out in mainstream country, and the very aspects of the production that can be annoying at first are the ones that hold this together and render it a really catchy, fun song. More collaborating from these two, please.
Written by: Eric Church, Ray Wylie Hubbard
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