Rating: 7/10

First of all, it doesn’t help the state of country music for people to judge a song based on the artist. If people refuse to listen to this on principle because Cole Swindell has basically released nothing but mediocrity or complete shit his entire career, this is comparable to a mainstream listener refusing to listen to Jason Eady because he’s not on the radio. This is not about people who have given this song a shot with an open mind and happened to dislike it; rather, it’s directed at the ones who refuse to give Cole Swindell a chance to improve. If we don’t acknowledge when artists like this release something better but can only comment when they give us something terrible, what is the motivation for any of them to actually churn out better singles and thereby improve the state of our beloved country music? Not only that, it undermines the value of music to assume that certain artists are only capable of producing crap–the power of music and its ability to make people feel something goes far beyond the restrictions of artist or genre. Restricting your listening habits based on these things only makes you miss out on good songs.

So I’ll go on record proudly and say that Cole Swindell, singer of some of the most clichéd, uninteresting, misogynistic bullshit in mainstream country’s recent history, has actually released a good single. It’s a well-crafted song, a song with substance and emotion, and damn it, a song that actually sounds like it belongs in the country genre.

This is a song explaining that, even though he breaks up with this woman in the end, he’d go back and do everything over again. Their time together was worth it, and he includes little details like introducing her to his parents that add a personal touch. Think of a modern take on Ronnie Milsap’s “I Wouldn’t Have Missed it For the World.” Cole isn’t the greatest singer and never will be–a criticism for this track which I can understand more than some of the other problems people have had with it–but he gives a convincing, emotional performance here that makes up for his rather average technical skill. The chorus in particular really finds him in a vulnerable moment, and I’ll also add that it’s nice to see one of these previously faceless, interchangeable bros not only sing something with substance but actually add some heart to it. It doesn’t feel like this came off the songwriting conveyor belt, it feels like something Swindell actually felt. It feels honest in an era where honesty is glaringly absent from country music in the mainstream.

The production is simple here, with prominent acoustic guitar and light percussion. It works mostly because the main focus on a song like this should be the lyrics, but it almost feels a little underproduced, like it could have had a bit more variety in instrumentation or an interlude. This is definitely better than overproduction, but somehow, it does feel like it needed something more. That also could be due to his previously mentioned limited vocal ability, and the fact that the song was restricted to his range.

Overall, though, this is a really solid song, and we’re just going to have to deal with that. More importantly, it’s part of a subtle shift happening in the mainstream country format. When he’s releasing this, and Luke Bryan’s giving us the best single he’s produced in years with “Most People are Good,” it signals a definite, if small, change on country radio and in the mainstream. Whatever your personal feelings about this song, the best thing is that it’s actually helping the country genre for once, both in sound and substance. Well done, Cole Swindell.

Written by: Chase McGill, Jessie Jo Dillon, Jon Nite