2015 has come with much discussion about the lack of female representation on the country airwaves. As the concern has grown, we have seen several new female artists breaking onto country radio, most notably Maddie & Tae, Kelsea Ballerini–who is anything but country–and Cam. After Saladgate in May, Bobby Bones and On the Verge selected Cam’s “Burning House” for promotion, and the results have been unprecedented. This second single off Cam’s debut EP, Welcome to Cam Country, has been certified gold and is currently #6 on Billboard Country Airplay. These are remarkable achievements for any new artist, especially for a female country artist. Cam’s label has given her the completely laughable release date of December 11th, a statement of lack of faith in Cam’s music that will ultimately hurt the album’s sales and chances on end-of-year lists. Cam fans should be outraged, and if Cam were a more established artist, she would be fighting this release date. With all that said, despite the terrible release date, I was excited to see more from Cam, as “Burning House” made Country Exclusive’s
Essential Songs of 2015
list. I was hoping this album would give us more incredible music from Cam. So, did it live up to my expectations?
The album opens with crickets and a harmonica, which immediately got my attention. The song that follows is the title track, “Untamed,” which is pretty much a female bro country track: dirt roads, moonshine, etc. I think most people hearing this song will hate it, but surprisingly I don’t–in and of itself, it’s not a bad song. The production and instrumentation are decidedly country, and the lyrics aren’t bad either–it’s just that I’ve heard this particular song before at least a thousand times. Having said that, if I hadn’t, I’d probably enjoy “Untamed.” As it is, it’s tolerable. Next is “Hung Over on Heartache,” a nice blend of pop, rock, and country that fits Cam’s unique style rather well. I feel the lyrics could have gone a little deeper, but this song grows on me with each listen, and it’s interesting to hear an upbeat heartbreak song. “Mayday” and “Burning House” are next, and I group them together because their track placement is brilliant. “Mayday” is a pop country song in which the woman is trying to tell the man she’s no longer in love, but she’s finding it difficult. She’s trying everything she can to leave, but she can’t seem to. The relationship is compared to a sinking ship; Cam is begging the man to “abandon ship with me.” “Burning House” is the mirror opposite of this–here, the narrator is trying desperately to hold onto a love that is slipping through her hands. “I’ll stay here with you until this dream is gone,” Cam sings. I still prefer the acoustic production on “Burning House,” but the pop country style really works for ‘Mayday,” and together, these songs show two distinct and real sides of failing relationships. If you already loved “Burning House,” you will love it even more after “Mayday.”
“Cold in California” is the first song that is completely ruined by production. Lyrically, it’s beautiful; it’s a song in which Cam sings of missing a man who left her to pursue his dreams in California. But this song leaves the good balance of pop and country for an overproduced, distracting pop sound that pulls this listener away from the lyrics. Following this are the other three songs from Cam’s EP. Country Exclusive didn’t exist when the EP came out, so I will share my thoughts on these now. The first single, “My Mistake” is a pretty solid pop country song–not anything remarkable, but certainly not filler. This song about a one-night stand after meeting in a bar should have done better at radio and was a good single choice. “Runaway Train” was my favorite from the EP besides “Burning House.” The production here is an excellent blend of country, rock, and pop that suits Cam excellently. This is the sound I would like to see her develop. “Half Broke Heart” has grown on me quite a lot since the EP–this is a heartbreak song in which the narrator is upset over the sudden ending of a relationship that had started with no strings attached. “I wasn’t looking for a ring, it doesn’t mean it doesn’t sting when you cut and run so soon,” Cam sings. I think this might make a good future single.
The next song is the only truly terrible moment on the album, and I have no idea why the singer of “Burning House” would stoop to recording it. It is a pop song called “Want it All” that is so unremarkable I’ve listened to it three times and can’t quote a single word. Cam sounds as bored singing it as I am being subjected to it. It’s filler of the worst kind. The last two songs are two of the best, however. The hilarious, upbeat “Country Ain’t Never Been Pretty” could be an instant hit if Cam released it. It’s the perfect blend of pop and country, comparing city girls who are “singing about the country” and “putting out them hits” to women who actually live in the country on farms. “Instead of hairspray and curls, you got hay and dirt, slam your unpainted nails in a barn door. But it’s all right to look kinda shitty, cause country ain’t never been pretty”–this is excellent, and a great message to send to young girls who are listening to Cam. “Village” closes the album on a somber but hopeful note–it’s a song about a dead brother telling his sister he is still there watching over her. “Your whole heart’s a village, and everyone you love has built it, and I’ve been working there myself.” This is the closest thing to the acoustic production of “Burning House” on the entire album, and you can really appreciate the rawness of the lyrics.
Overall, Cam has given us a solid debut album. Some songs are more traditional, but more of them are a good, tasteful blend of pop, country, and sometimes rock. However, I think this style suits Cam, and the production only hurts a couple songs. I think Cam has found a great balance of radio relevancy and traditional appeal. “Want it All” is inexcusable, and many will feel the same about “Untamed,” but most of this album is pretty good. Some of it is great. I think Cam will only get better, and I look forward to more from her. In the meantime, give this album a listen.