March didn’t start out strong, and for awhile, I wondered if we’d actually be able to make a worthwhile list at the end of the month. But I held out hope for the later releases, especially the March 30th albums that promised to bring us a ton of great music. And yeah, I needn’t have worried; we were blessed with great music from Courtney Marie Andrews, Kacey Musgraves, Lindi Ortega, Red Shahan, Ashley McBryde…and the list goes on. It’s as good a time as any to check out all of these artists. This has been our most diverse playlist so far, from the traditional, almost bluegrass selection by Vivian Leva to the rock anthems of Red Shahan, so there should truly be something here for everyone. As always, many thanks to Zack for supplying this on Spotify.
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Unfortunately, the record he wanted to make isn’t really that impressive.
If I had to describe this album in one word, it would be lukewarm. It’s got a few brighter spots, which we’ll get to, and mostly these come at the front and back of the record. The majority of the middle becomes interchangeable, blending into one forgettable, bland love song after another. It’s not to say that any one of these songs wouldn’t be fine on their own, and in fact, nothing here is really a bad track. But the sameness and lack of color really wears the album down. This is why I say it’s lukewarm; it’s not that any of these songs were bad, but it’s like they stopped thinking of ideas halfway through the record and started writing other versions of the same thing.
It’s also lukewarm in terms of production and instrumentation, as if it can’t really decide what it wants to be sonically. It’s certainly more traditional-leaning than much of today’s country radio, but that’s also not saying too much. I’d like to say that Scotty McCreery does a really nice job of blending the modern and the traditional, and occasionally he does, but really, it’s mostly contemporary. That in and of itself wouldn’t be a bad thing, but his voice, the voice we all came to know and love on American Idol, is well suited for more traditional tunes, and he never seems to explore that. With his creative latitude, and particularly with the way he is rumored to sing many classics at concerts, it’s really disappointing to see him not tap into this at least a little. I wasn’t expecting Keith Whitley reborn, but it would be nice if even one of these songs could actually be called more traditional than modern–not because I am a purist, but because that style suits McCreery.
He’s also selling himself short vocally, as his range is not utilized well at all; we fell in love with the twang and the bass, similar to Josh Turner, and these songs seem to keep him out of that part of his vocals entirely. That said, he lends a warmth and personality to some of these more generic tracks that certainly adds some color. So again, we’re back to the whole thing being lukewarm.
It’s these flashes of potential and character that I wish marked the whole album. Scotty McCreery has done a monumental thing by achieving this level of success and creative control, particularly after he was kicked out of the industry. I am glad he was able to deliver the record he wanted to make, but I wish he had done more with this latitude. This record feels very safe and forgettable overall. As I said, there’s not a bad moment, but the majority, other than what I’ve highlighted, is just bland and uninteresting. McCreery is capable of more, and I wish he had exercised his creative freedom to realize that potential. It’s the album he wanted to make, but sadly, the album he wanted to make is pretty disappointing.